NCAA reform: Create a legal market for player goods
By admin | March 29, 2012Last spring, CBS and Turner Sports reached an agreement with the NCAA to pay it around $11 billion over 14 years for sole broadcasting rights of the NCAA basketball tournament. That's almost a billion dollars every year. There are similar big-money agreements in football, baseball and other sports that involve exclusive broadcasting rights in exchange for payment to the NCAA. So while the NCAA has been whoring itself out to the likes of CBS, ESPN and Fox for millions and sometimes billions of dollars, it must be fine with its players attempting to make a buck off of their abilities while still in school, right? I bet you can tell where this is going.